{"id":35,"date":"2021-10-17T13:26:11","date_gmt":"2021-10-17T13:26:11","guid":{"rendered":"https:\/\/affiv.com\/?p=35"},"modified":"2022-09-01T05:22:25","modified_gmt":"2022-09-01T05:22:25","slug":"how-to-optimize-keyword-in-google-ads","status":"publish","type":"post","link":"https:\/\/affiv.com\/ja\/%e3%82%b0%e3%83%bc%e3%82%b0%e3%83%ab%e5%ba%83%e5%91%8a%e3%81%ae%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%82%92%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95\/","title":{"rendered":"2022\u5e74\u306bGoogle\u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>Google \u5e83\u544a\u306e\u91cd\u8981\u6027\u306f\u8ab0\u3082\u304c\u77e5\u3063\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001Google \u691c\u7d22\u5e83\u544a\u3067\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u4f55\u3067\u3059\u304b?\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3082\u3061\u308d\u3093\uff01\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001Web \u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u53ef\u80fd\u6027\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30e6\u30cb\u30fc\u30af\u306a\u30d2\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059 <strong>Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc is-style-contrasted htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">\u76ee\u6b21\u3092\u898b\u308b<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-how-to-determine-a-good-keyword\">\u826f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6c7a\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/a><\/li><li class=\"\"><a href=\"#htoc-what-are-the-most-common-keyword-mistakes-that-people-make\">\u4eba\u3005\u304c\u72af\u3059\u6700\u3082\u4e00\u822c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9593\u9055\u3044\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-use-the-google-ads-report-to-better-monitoring-keyword-effectiveness\">Google \u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6709\u52b9\u6027\u3092\u3088\u308a\u9069\u5207\u306b\u76e3\u8996\u3059\u308b\u306b\u306f?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-add-the-right-negative-keyword\">\u9069\u5207\u306a\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-relevance-whether-it-is-related-to-your-products\">1.\u95a2\u9023\u6027\uff1a\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b<\/a><\/li><li class=\"\"><a href=\"#htoc-2-monitor-data-performance-cost-click-rate-bounce-rate-etc\">2. \u30c7\u30fc\u30bf \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u76e3\u8996: \u30b3\u30b9\u30c8\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u76f4\u5e30\u7387\u306a\u3069<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-how-to-pick-the-right-keyword-for-your-product\">\u88fd\u54c1\u306b\u9069\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3059\u308b\u306b\u306f?<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-r\">\u307e\u305f\u8aad\u3080\uff1a2021\u5e74\u306b\u3042\u306a\u305f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u63a2\u7d22\u3059\u308b\u305f\u3081\u306e8\u3064\u306e\u6700\u3082\u4fbf\u5229\u306a\u7121\u6599SEO\u30c4\u30fc\u30eb\uff01<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-use-bid-adjustment-to-effectively-improve-traffic-and-reduce-conversion-cost\">\u5165\u672d\u5358\u4fa1\u8abf\u6574\u3092\u4f7f\u7528\u3057\u3066\u52b9\u679c\u7684\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6539\u5584\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b<\/a><\/li><li class=\"\"><a href=\"#htoc-what-are-the-solutions-for-low-conversion-low-traffic-and-high-cost-ads\">\u4f4e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u4f4e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u9ad8\u30b3\u30b9\u30c8\u5e83\u544a\u306e\u89e3\u6c7a\u7b56\u3068\u306f?<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-low-traffic-resulting-in-low-conversion-raise-the-bid-to-improve-the-conversion-volume\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5c11\u306a\u3044\u305f\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u3044 \u2013 \u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u6539\u5584\u3059\u308b<\/a><\/li><li class=\"\"><a href=\"#htoc-high-traffic-high-cost-no-conversion-or-cpa-too-high-reduce-the-bid-control-the-traffic\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u3044\u3001\u8cbb\u7528\u304c\u9ad8\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u306a\u3044\u3001CPA \u304c\u9ad8\u3059\u304e\u308b \u2013 \u5165\u672d\u5358\u4fa1\u3092\u4e0b\u3052\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5236\u5fa1\u3059\u308b<\/a><\/li><\/ul><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-determine-a-good-keyword\">\u826f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6c7a\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/h2>\n\n\n\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9 \u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b \u2013 <strong>\u30ab\u30d0\u30ec\u30c3\u30b8\u3092\u6539\u5584\u3059\u308b<\/strong>.<\/p>\n\n\n\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8abf\u3079\u3066\u3001\u88fd\u54c1\u306e\u30bb\u30fc\u30eb\u30b9 \u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3001\u5229\u7528\u53ef\u80fd\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u307e\u3059\u3002 <strong>\u95a2\u9023\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b<\/strong>.<\/p>\n\n\n\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u3092\u8abf\u67fb\u3059\u308b \u2013 <strong>\u3088\u308a\u591a\u304f\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u305f\u3081\u306b\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-most-common-keyword-mistakes-that-people-make\">\u4eba\u3005\u304c\u72af\u3059\u6700\u3082\u4e00\u822c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9593\u9055\u3044\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<ul><li>\u5e83\u3059\u304e\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/li><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u95a2\u9023\u6027\u304c\u4f4e\u3044<\/li><li>\u6709\u52b9\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6570\u304c\u5c11\u306a\u3044<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-use-the-google-ads-report-to-better-monitoring-keyword-effectiveness\"><strong>Google \u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6709\u52b9\u6027\u3092\u3088\u308a\u9069\u5207\u306b\u76e3\u8996\u3059\u308b\u65b9\u6cd5<\/strong> ?<\/h2>\n\n\n\n<p>\u691c\u7d22\u8a9e\u306e\u6700\u9069\u5316\u306f\u3001\u5305\u62ec\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u90e8\u5206\u3067\u3059\u3002\u691c\u7d22\u8a9e\u30ec\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u7528\u3092\u52b9\u679c\u7684\u306b\u524a\u6e1b\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3088\u308a\u9069\u5207\u306b\u5236\u5fa1\u3067\u304d\u307e\u3059\u3002\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u3001\u5e83\u544a\u4e3b\u306f\u691c\u7d22\u8a9e\u306b\u5bfe\u3057\u3066\u6b21\u306e 2 \u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>1) <strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u8ffd\u52a0<\/strong>: \u6709\u52b9\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6570\u3092\u5897\u3084\u3057\u3001\u3088\u308a\u6b63\u78ba\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f97\u308b\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u6210\u3059\u308b\u3001\u307e\u305f\u306f\u6f5c\u5728\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6a5f\u4f1a\u3092\u6301\u3064\u691c\u7d22\u7528\u8a9e\u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u8ffd\u52a0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>2) <strong>\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u8ffd\u52a0<\/strong>: \u7279\u5b9a\u306e\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u306b\u3088\u3063\u3066\u5e83\u544a\u4e3b\u306e\u5e83\u544a\u304c\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u308b\u306e\u3092\u9632\u304e\u3001\u7121\u95a2\u4fc2\u306a\u5e83\u544a\u306e\u8868\u793a\u3092\u56de\u907f\u3067\u304d\u307e\u3059 (\u3053\u308c\u3089\u306e\u7528\u8a9e\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u307e\u305b\u3093)\u3002<\/p>\n\n\n\n<p>\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u7121\u95a2\u4fc2\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u308b\u306e\u3092\u9632\u304e\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u30b9\u30ad\u30eb\u306f\u3001\u5e83\u544a\u4e3b\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-1-1024x742.png\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-36 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"652\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-1.png?resize=900%2C652\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-36 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-1.png?resize=1024%2C742&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-1.png?resize=300%2C218&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-1.png?resize=768%2C557&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-1.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-1.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-add-the-right-negative-keyword\"><strong>\u9069\u5207\u306a\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-relevance-whether-it-is-related-to-your-products\">1.\u95a2\u9023\u6027\uff1a\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b<\/h3>\n\n\n\n<p>\u691c\u7d22\u7528\u8a9e\u304c\u88fd\u54c1\u3068\u4e00\u81f4\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u8ffd\u52a0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30d1\u30fc\u30c6\u30a3\u30fc \u30ed\u30fc\u30d6\u3092\u8ca9\u58f2\u3057\u3066\u3044\u3066\u3001\u914d\u7f6e\u3055\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u300c\u30ed\u30fc\u30d6\u300d\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u300c\u30bb\u30af\u30b7\u30fc \u30ed\u30fc\u30d6\u300d\u3068\u3044\u3046\u691c\u7d22\u8a9e\u53e5\u304c\u5e83\u544a\u3092\u30c8\u30ea\u30ac\u30fc\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u300c\u30ed\u30fc\u30d6 \u30bb\u30fc\u30eb\u300d\u3082\u914d\u7f6e\u3057\u305f\u5834\u5408\u3001\u300c\u30e1\u30a4\u30b7\u30fc\u30ba \u30ed\u30fc\u30d6 \u30bb\u30fc\u30eb\u300d\u306a\u3069\u306e\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3082\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u95a2\u4fc2\u306e\u306a\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c8\u30ea\u30ac\u30fc\u3057\u306a\u3044\u3088\u3046\u306b\u3001\u6642\u9593\u5185\u306b\u305d\u308c\u3089\u3092\u9664\u5916\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-2.png\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-37 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"647\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-2.png?resize=900%2C647\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-37 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-2.png?w=938&amp;ssl=1 938w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-2.png?resize=300%2C216&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-2.png?resize=768%2C552&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-2.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-monitor-data-performance-cost-click-rate-bounce-rate-etc\">2. \u30c7\u30fc\u30bf \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u76e3\u8996: \u30b3\u30b9\u30c8\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u76f4\u5e30\u7387\u306a\u3069<\/h3>\n\n\n\n<p>\u30b3\u30b9\u30c8\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u76f4\u5e30\u7387\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u306f\u3001\u691c\u7d22\u8a9e\u306e\u6d41\u308c\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30b3\u30a2 \u30c7\u30fc\u30bf\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u5bfe\u5fdc\u3059\u308b\u6700\u9069\u5316\u64cd\u4f5c\u306e\u30c7\u30fc\u30bf \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u57fa\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-3-1024x516.png\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-38 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"454\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-3.png?resize=900%2C454\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-38 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-3.png?resize=1024%2C516&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-3.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-3.png?resize=768%2C387&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-3.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-4-1024x533.png\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-39 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"468\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-4.png?resize=900%2C468\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-39 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-4.png?resize=1024%2C533&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-4.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-4.png?resize=768%2C400&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-4.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-pick-the-right-keyword-for-your-product\"><strong>\u88fd\u54c1\u306b\u9069\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3059\u308b\u306b\u306f?<\/strong><\/h2>\n\n\n\n<p>Google \u5e83\u544a\u306e\u691c\u7d22\u8a9e\u53e5\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u5834\u5408\u3002\u3042\u306a\u305f\u304c\u3059\u3079\u304d<\/p>\n\n\n\n<ol type=\"1\"><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30d6\u30e9\u30f3\u30c9\u307e\u305f\u306f\u88fd\u54c1\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/li><li>\u30af\u30ea\u30c3\u30af\u7387\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30b3\u30b9\u30c8\u306a\u3069\u8907\u6570\u306e\u30c7\u30fc\u30bf\u3092\u8003\u616e\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u3059\u304e\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u306a\u304f\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6 \u30ef\u30fc\u30c9\u3068\u3057\u3066\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/li><\/ol>\n\n\n\n<p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5e83\u544a\u4e3b\u306f\u3088\u308a\u6709\u52b9\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3066\u3001\u975e\u52b9\u7387\u7684\u306a\u691c\u7d22\u7528\u8a9e\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u691c\u7d22\u8a9e\u306e\u76f4\u5e30\u7387\u304c 80% \u3092\u8d85\u3048\u308b\u5834\u5408\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6b63\u78ba\u6027\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u305f\u3081\u3001\u691c\u7d22\u8a9e\u30ec\u30dd\u30fc\u30c8\u306e\u4ed6\u306e\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u8ffd\u52a0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-r\">\u7d9a\u304d\u3092\u8aad\u3080 <a href=\"https:\/\/affiv.com\/ja\/2021%e5%b9%b4%e3%81%ab%e3%81%82%e3%81%aa%e3%81%9f%e3%81%ae%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%82%92%e6%8e%a2%e7%b4%a2%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae8%e3%81%a4%e3%81%ae\/\">2021\u5e74\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u63a2\u308b\u305f\u3081\u306e\u6700\u3082\u4fbf\u5229\u306a\u7121\u6599SEO\u30c4\u30fc\u30eb8\u9078 !<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-use-bid-adjustment-to-effectively-improve-traffic-and-reduce-conversion-cost\"><strong>\u5165\u672d\u5358\u4fa1\u8abf\u6574\u3092\u4f7f\u7528\u3057\u3066\u52b9\u679c\u7684\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6539\u5584\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b<\/strong><\/h2>\n\n\n\n<p>\u691c\u7d22\u5e83\u544a\u306e\u8a55\u4fa1\u306f\u3001\u5165\u672d\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u8ffd\u52a0\u60c5\u5831\u306b\u3088\u3063\u3066\u5f71\u97ff\u3092\u53d7\u3051\u307e\u3059\u3002\u5e83\u544a\u306e\u9ad8\u54c1\u8cea\u30b9\u30b3\u30a2\u306f\u3001\u5e83\u544a\u306e\u8a55\u4fa1\u3092\u5411\u4e0a\u3055\u305b\u3001\u30af\u30ea\u30c3\u30af\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5165\u672d\u5358\u4fa1\u306f\u54c1\u8cea\u30b9\u30b3\u30a2\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u5165\u672d\u5358\u4fa1\u3092\u6700\u9069\u5316\u3057\u306a\u304c\u3089\u3001\u9ad8\u3044\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u54c1\u8cea\u30b9\u30b3\u30a2\u304c\u9ad8\u304f\u3066\u3082\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306e\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u30b7\u30a7\u30a2\u304c\u4f9d\u7136\u3068\u3057\u3066\u4f4e\u3044\u5834\u5408\u306f\u3001\u5165\u672d\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u52b9\u679c\u7684\u306b\u5897\u3084\u3057\u3001\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9006\u306b\u3001\u8cbb\u7528\u304c\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7d50\u679c\u304c\u4e0d\u5341\u5206\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4f4e\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u306f\u3001\u5165\u672d\u5358\u4fa1\u3092\u5f15\u304d\u4e0b\u3052\u308b\u3053\u3068\u3067\u8cbb\u7528\u3092\u52b9\u679c\u7684\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-5-1024x325.png\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-40 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"286\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-5.png?resize=900%2C286\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-40 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-5.png?resize=1024%2C325&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-5.png?resize=300%2C95&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-5.png?resize=768%2C244&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-5.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-5.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-solutions-for-low-conversion-low-traffic-and-high-cost-ads\"><strong>\u4f4e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u4f4e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u9ad8\u30b3\u30b9\u30c8\u5e83\u544a\u306e\u89e3\u6c7a\u7b56\u3068\u306f?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-low-traffic-resulting-in-low-conversion-raise-the-bid-to-improve-the-conversion-volume\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5c11\u306a\u3044\u305f\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u3044 \u2013 \u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u6539\u5584\u3059\u308b<\/h3>\n\n\n\n<p>\u54c1\u8cea\u30b9\u30b3\u30a2\u304c 7 \u4ee5\u4e0a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3 \u30b7\u30a7\u30a2\u304c\u307e\u3060\u975e\u5e38\u306b\u4f4e\u3044\u5834\u5408\u3001\u307e\u305f\u306f 10% \u672a\u6e80\u306e\u5834\u5408\u306f\u3001\u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u62e1\u5927\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059 (\u4fa1\u683c\u5e2f\u3092 30% \u4ee5\u5185\u306b\u6291\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044)\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-6-1024x347.png\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-41 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"305\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-6.png?resize=900%2C305\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-41 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-6.png?resize=1024%2C347&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-6.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-6.png?resize=768%2C260&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-6.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-6.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-7-1024x286.png\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-42 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"251\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-7.png?resize=900%2C251\" alt=\"Google \u5e83\u544a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5 \" class=\"wp-image-42 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-7.png?resize=1024%2C286&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-7.png?resize=300%2C84&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-7.png?resize=768%2C215&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-7.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/10\/how-to-optimize-keywords-in-google-ads-7.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-high-traffic-high-cost-no-conversion-or-cpa-too-high-reduce-the-bid-control-the-traffic\"><strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u3044\u3001\u8cbb\u7528\u304c\u9ad8\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u306a\u3044\u3001CPA \u304c\u9ad8\u3059\u304e\u308b \u2013 \u5165\u672d\u5358\u4fa1\u3092\u4e0b\u3052\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5236\u5fa1\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u5927\u91cf\u306e\u5426\u5b9a\u7684\u306a\u5358\u8a9e\u3092\u8ffd\u52a0\u3057\u305f\u5f8c\u3067\u3082\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u304f\u3001\u30b3\u30b9\u30c8\u3082\u9ad8\u3044\u5834\u5408\u306f\u3001\u5165\u672d\u5358\u4fa1\u3092\u4e0b\u3052\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5236\u5fa1\u3057\u3001\u30b3\u30b9\u30c8\u3092\u3055\u3089\u306b\u5236\u5fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u69d8\u306b\u3001CPA \u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5834\u5408\u306f\u3001\u5165\u672d\u5358\u4fa1\u3092\u5f15\u304d\u4e0b\u3052\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30b3\u30b9\u30c8\u3092\u5236\u5fa1\u3057\u3001\u671f\u5f85\u5024\u306b\u9054\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u3001\u8cbb\u7528\u3001\u305d\u306e\u4ed6\u306e\u30c7\u30fc\u30bf\u3092\u89b3\u5bdf\u3057\u3001CPA \u306e 2 \uff5e 3 \u500d\u4ee5\u4e0a\u3092\u8cbb\u3084\u3057\u3066\u3082\u671f\u5f85\u3055\u308c\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5f97\u3089\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u5e83\u544a\u3092\u4e00\u6642\u505c\u6b62\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u4eca\u65e5\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u3059\u3079\u3066\u3067\u3059\u3002\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u3088\u3046\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u5909\u5316\u3092\u5e38\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u7406\u60f3\u7684\u306a\u5e83\u544a\u52b9\u679c\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u306a\u305f\u306f\u3067\u904a\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059 <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google \u5e83\u544a \u30ad\u30fc\u30ef\u30fc\u30c9 \u30d7\u30e9\u30f3\u30ca\u30fc<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u5e83\u544a\u306e\u91cd\u8981\u6027\u306f\u7686\u3055\u3093\u3054\u5b58\u77e5\u3060\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u3067\u306f\u3001Google\u691c\u7d22\u5e83\u544a\u3067\u6700\u3082\u91cd\u8981\u306a\u3082\u306e\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u3082\u3061\u308d\u3093\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u3087\u3046\u3002 <a class=\"read-more-link\" href=\"https:\/\/affiv.com\/ja\/%e3%82%b0%e3%83%bc%e3%82%b0%e3%83%ab%e5%ba%83%e5%91%8a%e3%81%ae%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%82%92%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95\/\">read 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