{"id":651,"date":"2022-01-05T04:40:30","date_gmt":"2022-01-05T04:40:30","guid":{"rendered":"https:\/\/affiv.com\/?p=651"},"modified":"2022-01-05T04:41:11","modified_gmt":"2022-01-05T04:41:11","slug":"marketing-funnel-explained-in-detail","status":"publish","type":"post","link":"https:\/\/affiv.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0-%e7%9b%ae%e6%a8%99%e5%88%b0%e9%81%94%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9-%e8%a9%b3%e7%b4%b0%e3%81%aa%e8%aa%ac%e6%98%8e\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u8a73\u7d30\u8aac\u660e"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f \u300c\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u300d\u30e2\u30c7\u30eb\u306f\u3001\u8fd1\u5e74\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u6700\u3082\u4e2d\u5fc3\u7684\u306a\u300c\u6226\u8853\u300d\u306e1\u3064\u3067\u3059\u3002\u5f93\u6765\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u65b0\u3057\u3044\u6210\u9577\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3001\u3059\u3079\u3066\u304c\u540c\u69d8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u7406\u8ad6\u306f\u62bd\u8c61\u7684\u306a\u3088\u3046\u306b\u805e\u3053\u3048\u307e\u3059\u304c\u3001\u7406\u89e3\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3053\u3068\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u79c1\u306f\u3042\u306a\u305f\u306e\u305f\u3081\u306b\u305d\u308c\u3092\u5206\u89e3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">\u76ee\u6b21\u3092\u898b\u308b<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#what-is-a-marketing-funnel\">\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/li><li class=\"\"><a href=\"#marketing-funnel-in-practice\">\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#top-of-the-funnel-customers-begin-to-notice-your-brand\">\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u306e\u30c8\u30c3\u30d7\uff1a\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u6c17\u3065\u304d\u59cb\u3081\u307e\u3059<\/a><\/li><li class=\"\"><a href=\"#middle-of-the-funnel-customers-consider-whether-they-want-to-spend-or-not\">\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u306e\u771f\u3093\u4e2d\uff1a\u9867\u5ba2\u306f\u3001\u652f\u51fa\u3057\u305f\u3044\u304b\u3069\u3046\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059<\/a><\/li><li class=\"\"><a href=\"#bottom-of-the-funnel-bottle-of-the-funnel-how-to-get-customers-to-come-back\">\u3058\u3087\u3046\u3054\u306e\u5e95\uff1a\u3058\u3087\u3046\u3054\u306e\u30dc\u30c8\u30eb\uff1a\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#conclusion\">\u7d50\u8ad6<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-marketing-funnel\">\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u306e\u652f\u51fa\u30d1\u30bf\u30fc\u30f3\u3092\u8981\u7d04\u3057\u3001\u884c\u52d5\u3092\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u306b\u5206\u5272\u3057\u307e\u3059\u3002\u5546\u54c1\uff08\u98f2\u307f\u7269\u3001\u672c\u3001\u9774\u304b\u3089\u8eca\u3084\u5bb6\u307e\u3067\uff09\u3092\u8cfc\u5165\u3059\u308b\u5834\u5408\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u3092\u691c\u7d22\u3057\u3066\u95b2\u89a7\u3057\u3001\u652f\u6255\u3044\u304c\u767a\u751f\u3059\u308b\u307e\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5f90\u3005\u306b\u7d5e\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3002\u3053\u306e\u300c\u591a\u304b\u308c\u5c11\u306a\u304b\u308c\u300d\u304a\u3088\u3073\u300c\u3088\u308a\u5e83\u3044\u304b\u3089\u3088\u308a\u72ed\u3044\u300d\u9078\u629e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u6f0f\u6597\u306e\u3088\u3046\u306a\u6e7e\u66f2\u3057\u305f\u5186\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing-funnel-in-practice\">\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u5358\u306a\u308b\u62bd\u8c61\u7684\u306a\u30e2\u30c7\u30eb\u3067\u3059\u3002\u305d\u308c\u3092\u5b9f\u969b\u306b\u9069\u7528\u3059\u308b\u306b\u306f\u3001\u6700\u521d\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u5f7c\u3089\u304c\u672c\u5f53\u306b\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u306f\u3001\u88fd\u54c1\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u300c\u5927\u304b\u3089\u5c0f\u300d\u306e\u300c\u6c7a\u5b9a\u611f\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u305f\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u305d\u308c\u306b\u5fdc\u3058\u3066\u958b\u767a\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u4e2d\u306b\u5f7c\u3089\u304c\u4f55\u3092\u691c\u8a0e\u3057\u3001\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30b9\u30d4\u30fc\u30c9\u3001\u5b9f\u9a13\u3001\u5fdc\u7b54\u6027\u304c\u91cd\u8981\u306aGrowth Hacking\u306e\u5834\u5408\u3001\u6226\u7565\u3092\u8abf\u6574\u3057\u3066\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3092\u63a2\u3059\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u53c2\u7167\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u884c\u52d5\u306e3\u3064\u306e\u6bb5\u968e\u306b\u5927\u304d\u304f\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/affiv.com\/wp-content\/uploads\/2022\/01\/sales-funnel-4318480_1280-1024x774.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\" class=\"wp-image-653 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/sales-funnel-4318480_1280-1024x774.jpg?resize=900%2C680&#038;ssl=1\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\" class=\"wp-image-653 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/sales-funnel-4318480_1280.jpg?resize=1024%2C774&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/sales-funnel-4318480_1280.jpg?resize=300%2C227&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/sales-funnel-4318480_1280.jpg?resize=768%2C580&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/sales-funnel-4318480_1280.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/sales-funnel-4318480_1280.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"top-of-the-funnel-customers-begin-to-notice-your-brand\">\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u306e\u30c8\u30c3\u30d7\uff1a\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u6c17\u3065\u304d\u59cb\u3081\u307e\u3059<\/h3>\n\n\n\n<p>\u30c8\u30c3\u30d7\u30aa\u30d6\u30b6\u30d5\u30a1\u30cd\u30eb\uff08TOFU\uff09\u306f\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u3082\u5e83\u3044\u90e8\u5206\u3067\u3042\u308a\u3001\u5e02\u5834\u3067\u6700\u3082\u591a\u304f\u306e\u6d88\u8cbb\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u306e\u6bb5\u968e\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1.\u610f\u8b58\uff1a\u60c5\u5831\u3067\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b<\/strong><\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u3053\u308c\u306f\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u3092\u8a8d\u8b58\u3055\u305b\u308b\u305f\u3081\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u3053\u308c\u306f\u300c\u9ce5\u3092\u6483\u3064\u300d\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u9867\u5ba2\u306f\u3042\u306a\u305f\u306b\u6c17\u4ed8\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u6b63\u78ba\u306a\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>2.\u767a\u898b\uff1a\u9867\u5ba2\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u7406\u89e3\u3055\u305b\u308b<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u6c17\u3065\u3044\u305f\u3089\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u4fa1\u683c\u3001\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u8a73\u7d30\u3092\u9867\u5ba2\u306b\u3055\u3089\u306b\u8aac\u660e\u3057\u3066\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3068\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u5b8c\u5168\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"read-also-17-best-instagram-downloader-to-download-photos-and-videos-on-instagram\">\u7d9a\u304d\u3092\u8aad\u3080 <a href=\"https:\/\/affiv.com\/ja\/17-best-instagram-downloader-to-download-photos-and-videos-on-instagram\/\">Instagram\u3067\u5199\u771f\u3084\u30d3\u30c7\u30aa\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u305f\u3081\u306e17\u306e\u30d9\u30b9\u30c8Instagram Downloader<\/a><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" 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