{"id":656,"date":"2022-01-06T07:47:05","date_gmt":"2022-01-06T07:47:05","guid":{"rendered":"https:\/\/affiv.com\/?p=656"},"modified":"2022-01-06T07:47:12","modified_gmt":"2022-01-06T07:47:12","slug":"what-is-martech-a-quick-look-at-the-differences-between-martech-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/affiv.com\/ja\/%e3%83%9e%e3%83%bc%e3%83%86%e3%83%83%e3%82%af%e3%81%a8%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e9%81%95%e3%81%84%e3%82%92%e3%81%99\/","title":{"rendered":"Martech\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f Martech\u3068\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3092\u3056\u3063\u3068\u898b\u3066\u307f\u307e\u3057\u3087\u3046"},"content":{"rendered":"<p>\u300cMartech\u300d\u3068\u3044\u3046\u7528\u8a9e\u306f\u307e\u3059\u307e\u3059\u5e83\u304f\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u307e\u3059\u307e\u3059\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u304c\u305d\u308c\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u4eba\u3005\u306f\u307e\u3060Martech\u306b\u3064\u3044\u3066\u3042\u307e\u308a\u77e5\u3089\u305a\u3001Martech\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3068\u3055\u3048\u8003\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001Martech\u3068\u306f\u4f55\u304b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u304c\u4f01\u696d\u3067\u3069\u306e\u3088\u3046\u306b\u5b9f\u8df5\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-martech\">Martech\u3068\u306f<\/h2>\n\n\n\n<p>Martech\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u3044\u3046\u8a00\u8449\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3042\u308a\u3001\u300cMartech\u300d\u3068\u547c\u3070\u308c\u308b\u7406\u7531\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306e\u9054\u6210\u306b\u5f79\u7acb\u3064\u3059\u3079\u3066\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c4\u30fc\u30eb\u3092\u6307\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4ecb\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u305f\u3081\u3001Martech\u304c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u3058\u3067\u3042\u308b\u3068\u8003\u3048\u308b\u4eba\u304c\u3044\u308b\u7406\u7531\u306f\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u3088\u308a\u6b63\u78ba\u306b\u306f\u3001Martech\u306f\u4e3b\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>Martech\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30a8\u30f3\u30b8\u30cb\u30a2\u517c\u8d77\u696d\u5bb6\u3067\u3042\u308b\u30b9\u30b3\u30c3\u30c8\u30d6\u30ea\u30f3\u30ab\u30fc\u306b\u3088\u3063\u3066\u6700\u521d\u306b\u63d0\u6848\u3055\u308c\u30012011\u5e74\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c4\u30fc\u30eb\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3067\u3042\u308bMartech\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u4ee5\u6765\u3001\u6bce\u5e74\u767a\u884c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4ed6\u306e\u56fd\u3005\u3082\u3001\u72ec\u81ea\u306eMartech\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\u3067\u8ffd\u968f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map-1024x576.png\" alt=\"\" class=\"wp-image-657 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map-1024x576.png?resize=900%2C506&#038;ssl=1\" alt=\"\" class=\"wp-image-657 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2022\/01\/martech-map.png?w=1800 1800w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u306eMartech\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-martech-marketing-technology-tools\">Martech\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c4\u30fc\u30eb\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n<p>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u9732\u51fa\u304c\u3059\u3079\u3066\u3067\u3057\u305f\u304c\u3001\u4eca\u65e5\u306e\u4e16\u754c\u7684\u306a\u50be\u5411\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u306e\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u5229\u76ca\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3001\u5b9a\u91cf\u5316\u53ef\u80fd\u306a\u7d50\u679c\u3001\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u4f1a\u793e\u306e\u7d50\u679c\u304c\u5fc5\u8981\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001Martech\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u5408\u7406\u5316\u3068\u81ea\u52d5\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u306b\u3082\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u6210\u9577\u30cf\u30c3\u30ab\u30fc\u3001\u307e\u305f\u306f\u3044\u308f\u3086\u308b\u300c\u6210\u9577\u30de\u30fc\u30b1\u30bf\u30fc\u300d\u306f\u3001Martech\u3092\u4f7f\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u3092\u78ba\u8a8d\u3057\u3001\u8abf\u6574\u304a\u3088\u3073\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6226\u7565\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30de\u30c3\u30d7\u306b\u3088\u308b\u3068\u3001\u4eba\u6c17\u306e\u3042\u308bMartech\u30c4\u30fc\u30eb\u306f\u3001\u5e83\u544a\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u3001\u30b3\u30de\u30fc\u30b9\u3068\u30bb\u30fc\u30eb\u30b9\u3001\u30c7\u30fc\u30bf\u3068\u7ba1\u7406\u3092\u542b\u30806\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"read-also-marketing-funnel-explained-in-detail\">\u7d9a\u304d\u3092\u8aad\u3080 <a href=\"https:\/\/affiv.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0-%e7%9b%ae%e6%a8%99%e5%88%b0%e9%81%94%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9-%e8%a9%b3%e7%b4%b0%e3%81%aa%e8%aa%ac%e6%98%8e\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u8a73\u7d30\u8aac\u660e<\/a><\/h4>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"advertising-promotion\">\u5e83\u544a\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u3053\u308c\u306b\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u5e83\u544a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u30c4\u30fc\u30eb\u306b\u306f\u3001Google\u3001Facebook\u3001Dable\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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id=\"social-relationships\">\u793e\u4f1a\u95a2\u4fc2<\/h3>\n\n\n\n<p>\u304a\u306a\u3058\u307f\u306eFacebook\u3084Instagram\u306b\u52a0\u3048\u3066\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u52b9\u679c\u3092\u7ba1\u7406\u304a\u3088\u3073\u8ffd\u8de1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064ContentStudio\u3084Hubspot\u306a\u3069\u306e\u591a\u304f\u306e\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"commerce-sales\">\u30b3\u30de\u30fc\u30b9\uff06\u30bb\u30fc\u30eb\u30b9<\/h3>\n\n\n\n<p>Shopline\u3001Shopify\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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