{"id":252,"date":"2021-11-02T13:23:21","date_gmt":"2021-11-02T13:23:21","guid":{"rendered":"https:\/\/affiv.com\/?p=252"},"modified":"2021-11-05T11:46:34","modified_gmt":"2021-11-05T11:46:34","slug":"how-to-view-competitors-facebook-ads-through-fb-ad-library","status":"publish","type":"post","link":"https:\/\/affiv.com\/pt\/jak-przegladac-reklamy-konkurencji-na-facebooku-za-pomoca-biblioteki-reklam-fb\/","title":{"rendered":"Como ver os an\u00fancios dos concorrentes no Facebook atrav\u00e9s da FB Ad Library?"},"content":{"rendered":"<p>\u00c0s vezes voc\u00ea pode estar curioso sobre que tipo de an\u00fancio da FB que algumas grandes marcas ou concorrentes est\u00e3o colocando, mas voc\u00ea n\u00e3o \u00e9 o p\u00fablico-alvo de seus an\u00fancios, ent\u00e3o como voc\u00ea pode dar uma olhada?<\/p>\n\n\n\n<p>\u00c9 simples, use a FB Ad Library para fazer isso.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Tabela de Conte\u00fados<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-fb-ad-library\">O que \u00e9 a FB Ad Library?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-check-the-ads-through-fb-ad-library\">Como verificar os an\u00fancios atrav\u00e9s da FB Ad Library ?<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-what-advertising-information-can-we-see\">Que informa\u00e7\u00e3o publicit\u00e1ria podemos ver?<\/a><\/li><li class=\"\"><a href=\"#htoc-why-should-we-look-at-the-advertisements-of-our-competitors\">Porque devemos olhar para os an\u00fancios dos nossos concorrentes?<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-fb-ad-library\">O que \u00e9 a FB Ad Library?<\/h2>\n\n\n\n<p>Nos \u00faltimos anos, o Facebook tem sofrido muitas cr\u00edticas e perguntas sobre quest\u00f5es como privacidade, interfer\u00eancia de conte\u00fado, vazamento de dados e elei\u00e7\u00f5es, ent\u00e3o o Facebook tem sido solicitado por muitas pessoas para melhorar a transpar\u00eancia, e \u00e9 claro que os \"an\u00fancios\" n\u00e3o s\u00e3o exce\u00e7\u00e3o.<\/p>\n\n\n\n<p>Em 2018, o Facebook lan\u00e7ou a FB Ad Library, permitindo que todos pudessem ver os an\u00fancios colocados em cada p\u00e1gina do Facebook, a fim de melhorar a transpar\u00eancia da informa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-check-the-ads-through-fb-ad-library\">Como verificar os an\u00fancios atrav\u00e9s da FB Ad Library ?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-method-1-go-to-ad-library-directly\">M\u00e9todo 1: Ir diretamente para a Ad Library<\/h3>\n\n\n\n<p>Ligue-se a <a href=\"https:\/\/www.facebook.com\/ads\/library\" target=\"_blank\" rel=\"noreferrer noopener\">Biblioteca de an\u00fancios<\/a>Para isso, selecione o pa\u00eds e a categoria do an\u00fancio (geralmente selecione \"Search All\", a menos que voc\u00ea esteja procurando por categorias espec\u00edficas), digite as palavras-chave na barra de busca, encontre sua p\u00e1gina de f\u00e3s alvo, clique nela e voc\u00ea ver\u00e1 os an\u00fancios colocados por esta p\u00e1gina de f\u00e3s atrav\u00e9s da FB. H\u00e1 um menu suspenso no topo para filtrar por regi\u00e3o, status de postagem e plataforma de coloca\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library.jpg\" alt=\"Veja os an\u00fancios dos concorrentes no Facebook atrav\u00e9s da biblioteca de an\u00fancios da FB\" class=\"wp-image-255 lazyload\"\/><noscript><img decoding=\"async\" width=\"540\" height=\"680\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library.jpg?resize=540%2C680\" alt=\"Veja os an\u00fancios dos concorrentes no Facebook atrav\u00e9s da biblioteca de an\u00fancios da FB\" class=\"wp-image-255 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library.jpg?w=540&amp;ssl=1 540w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library.jpg?resize=238%2C300&amp;ssl=1 238w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library.jpg?resize=10%2C12&amp;ssl=1 10w\" sizes=\"(max-width: 540px) 100vw, 540px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-method-2-link-from-fan-page\">M\u00e9todo 2: Link da p\u00e1gina do ventilador<\/h3>\n\n\n\n<p>Por exemplo, tentei procurar os originais oficiais da adidas nos EUA, mas n\u00e3o consegui encontr\u00e1-los mesmo depois de puxar o resultado da pesquisa para o fundo do po\u00e7o. <\/p>\n\n\n\n<p>Neste ponto, voc\u00ea ter\u00e1 que fazer o link a partir da p\u00e1gina do ventilador da seguinte forma.<\/p>\n\n\n\n<ol><li>Link para a p\u00e1gina de f\u00e3s alvo.<\/li><li>Encontre a se\u00e7\u00e3o \"Transpar\u00eancia da p\u00e1gina do ventilador\" e clique no link \"Ver tudo\" \u00e0 direita.<\/li><li>Na tela \"Fan Page Transparency\", clique no bot\u00e3o \"Go to Ad Library\" na parte inferior.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-3.jpg\" alt=\"Ver an\u00fancios da concorr\u00eancia no Facebook atrav\u00e9s da biblioteca de an\u00fancios da FB 3\" class=\"wp-image-254 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-3.jpg?resize=900%2C506\" alt=\"Ver an\u00fancios da concorr\u00eancia no Facebook atrav\u00e9s da biblioteca de an\u00fancios da FB 3\" class=\"wp-image-254 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-3.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-3.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-3.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-3.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-advertising-information-can-we-see\">Que informa\u00e7\u00e3o publicit\u00e1ria podemos ver?<\/h2>\n\n\n\n<p>Os an\u00fancios gerais s\u00f3 podem ver informa\u00e7\u00f5es b\u00e1sicas, como a c\u00f3pia do an\u00fancio, materiais, links de orienta\u00e7\u00e3o e tempo de publica\u00e7\u00e3o. Quando o an\u00fancio pertence \u00e0 categoria de \"quest\u00f5es sociais, elei\u00e7\u00f5es ou pol\u00edtica\", voc\u00ea pode ver informa\u00e7\u00f5es detalhadas, tais como: custo do an\u00fancio, freq\u00fc\u00eancia de exposi\u00e7\u00e3o, \u00e1rea de publica\u00e7\u00e3o, sexo e idade do objeto exposto, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-2.png\" alt=\"\" class=\"wp-image-253 lazyload\"\/><noscript><img decoding=\"async\" width=\"680\" height=\"429\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-2.png?resize=680%2C429\" alt=\"\" class=\"wp-image-253 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-2.png?w=680&amp;ssl=1 680w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-2.png?resize=300%2C189&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/View-Competitors-Facebook-Ads-Through-FB-Ad-library-2.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 680px) 100vw, 680px\" data-recalc-dims=\"1\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-should-we-look-at-the-advertisements-of-our-competitors\">Porque devemos olhar para os an\u00fancios dos nossos concorrentes?<\/h2>\n\n\n\n<p>Como diz o ditado, se voc\u00ea se conhece e ao seu oponente, voc\u00ea nunca perder\u00e1 uma batalha. Aqueles que est\u00e3o no neg\u00f3cio do marketing devem sempre prestar aten\u00e7\u00e3o aos movimentos de seus concorrentes para reagir rapidamente, especialmente no com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<p>Ent\u00e3o para que \u00e9 que costumo olhar para os an\u00fancios dos outros? Para os seguintes pontos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-what-kind-of-activities-is-the-opponent-running\">Que tipo de actividades est\u00e1 o advers\u00e1rio a realizar?<\/h3>\n\n\n\n<p>Observe se o advers\u00e1rio tem novas campanhas, tais como promo\u00e7\u00f5es, lan\u00e7amentos de novos produtos, etc., e considere se as campanhas do advers\u00e1rio s\u00e3o atraentes para todos e se devemos lan\u00e7ar campanhas contra eles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-is-the-visual-design-and-copywriting-excellent\">O design visual e a reda\u00e7\u00e3o s\u00e3o excelentes?<\/h3>\n\n\n\n<p>O design visual do an\u00fancio \u00e9 sem d\u00favida o aspecto mais importante dos an\u00fancios FB, os an\u00fancios FB s\u00e3o pagos com exposi\u00e7\u00e3o, se as fotos ou v\u00eddeos n\u00e3o s\u00e3o suficientemente atraentes, e as pessoas continuam a ignor\u00e1-los, \u00e9 como atirar dinheiro para a \u00e1gua. Al\u00e9m dos an\u00fancios visuais, a copywriting \u00e9 tamb\u00e9m outro ponto chave. Slogans que tocam o cora\u00e7\u00e3o das pessoas e perguntas que atingem os pontos de dor podem muitas vezes aumentar significativamente o CTR.<\/p>\n\n\n\n<p>Portanto, observar que imagens, v\u00eddeos ou c\u00f3pias os seus concorrentes usaram recentemente e que eles abandonaram pode ajud\u00e1-lo a compreender as prioridades de marketing e a marca dos seus concorrentes, bem como fornecer-lhe inspira\u00e7\u00e3o para examinar onde os seus pr\u00f3prios an\u00fancios est\u00e3o em falta e precisam de ser melhorados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402-1024x768.jpeg\" alt=\"Veja os an\u00fancios dos concorrentes no Facebook atrav\u00e9s da biblioteca de an\u00fancios da FB\" class=\"wp-image-256 lazyload\"\/><noscript><img decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402-1024x768.jpeg?resize=900%2C675&#038;ssl=1\" alt=\"Veja os an\u00fancios dos concorrentes no Facebook atrav\u00e9s da biblioteca de an\u00fancios da FB\" class=\"wp-image-256 lazyload\" srcset=\"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402.jpeg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402.jpeg?w=1733&amp;ssl=1 1733w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>Foto de Brett Jordan em <a href=\"https:\/\/www.pexels.com\/photo\/blue-and-white-logo-guessing-game-5426402\/\" rel=\"nofollow noopener\" target=\"_blank\">Pexels.com<\/a><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00c0s vezes voc\u00ea pode estar curioso sobre que tipo de an\u00fancio da FB que algumas grandes marcas ou concorrentes est\u00e3o colocando, mas voc\u00ea n\u00e3o \u00e9 o p\u00fablico-alvo de seus an\u00fancios. <a class=\"read-more-link\" href=\"https:\/\/affiv.com\/pt\/jak-przegladac-reklamy-konkurencji-na-facebooku-za-pomoca-biblioteki-reklam-fb\/\">leia mais...<\/a><\/p>","protected":false},"author":1,"featured_media":256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[115],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","tag-fb-ad-library"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/affiv.com\/wp-content\/uploads\/2021\/11\/pexels-photo-5426402.jpeg?fit=1733%2C1300&ssl=1","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":2,"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/posts\/252\/revisions\/258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/media\/256"}],"wp:attachment":[{"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affiv.com\/pt\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}