Why On-Page SEO Is Important? How To Write On-Page SEO Friendly Article In 2022

On-Page SEO refers to onsite optimization or on-page optimization. So Why On-Page SEO is important? On-Page SEO gives you the freedom to control all SEO factors and make the page have a better user experience and higher ranking through SEO concepts and techniques.

If you have a website of your own, then you can use On-Page SEO to meet all the requirements for optimization. No one likes to browse ugly and worthless articles, and through On-Page SEO, you can get more rankings authority. At the final part of this article, I will talk about How To Write On-Page SEO Friendly Article

What is On-Page SEO? How To Write On-Page SEO Friendly Article In 2021

Why On-Page SEO Is Important

On-Page SEO is a combination of white hat SEO concepts and writing skills, improving the quality of website content to get better rankings is the goal of On-Page SEO. To do a good On-Page SEO, you have to consider these 3 main factors.

High-Quality Content

The first focus of On-page SEO is to provide useful content, why should people come to your website to view your page content? There seems to be no other possibility than something good or valuable. Therefore, you must provide real and useful content, so that people will be willing to visit your website, and then search engines will rank you higher because your information is really helpful to many people.

Website structure

In addition to good content, On-Page SEO also requires visitors to be able to load very quickly and smoothly while browsing your website. The code of your website should be optimized, the images should be compressed, and the website structure should be clear. On-Page SEO improves the user experience, strengthens their stay rate and bounce rate

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Exterior design and user experience

On-Page SEO pays great attention to the user’s feelings. As long as the user is satisfied, the search engine will be satisfied. Therefore, good On-Page SEO is not about making adjustments to search engines but improving the user experience. Good exterior design and interface design can allow users to get a better experience when browsing. Intuitive layout and layout design can more effectively guide users to the next page and continue browsing. Such On-Page SEO is the key to improving WEBSITE ranking.

What is On-Page SEO? How To Write On-Page SEO Friendly Article In 2021

How to optimize On-Page SEO

An important part of On-Page SEO optimization is content optimization. Only high-quality content can attract users to read. Providing useful information to the public is one of the main reasons why search engines increase your ranking. Therefore, in On-Page SEO optimization, a large part of it focuses on content quality.

Having said so much about the importance of On-Page SEO content optimization, so how to optimize content SEO?

Continue to write original articles

Original articles are the favorite content of search engines. To be correct, plagiarized or reposted articles will be regarded as duplicate content by Google, so original articles usually have a higher weight. 

 In addition, often updating original articles with a certain frequency can effectively encourage search engine crawler robots to continue to visit your website, which can effectively increase the attention of search engines to your website. 

When you keep insisting on publishing original articles, whether intentionally or unintentionally, you will often get more traffic because of these articles. Generally speaking, we call it long tail keywords. For example, the theme of your entire website is SEO, and the content of this article is “2021 Google SEO Optimization Highlights”, so your article may appear when users search for ”2021 Google SEO“. This is the benefit of original articles and using long-tail keywords.

In addition to the fact that original articles can have a higher weight and long-tail keywords can get more traffic, it is also very important to enrich the content of the website. Search engines like websites with huge content, which means that the website has a lot of (high) quality and can provide users with a lot of useful information, so it can effectively improve the search engine ranking 

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To summarize, the benefits of publishing original articles from time to time are:

  • Original articles have a high weight
  • Increase the frequency of search engines crawling
  • Long tail keywords get more traffic
  • Enrich website content
What is On-Page SEO? How To Write On-Page SEO Friendly Article In 2021

How To Write On-Page SEO Friendly Article

Now that we understand that writing high-quality content can get many benefits, what are the specific techniques that can be used to quickly improve the skills of writing content articles? The following will tell you some of the main points of article writing so that you can quickly start practicing writing high-quality articles. 

Create unique classified information

Taking SEO as an example, you can create different classified information, such as SEO skills, Google SEO, Bing SEO. . . . And many more. Write different types of articles according to different categories. Remember, all categories must revolve around the same topic (this is SEO) or related categories, so that your website has a variety of topics and is highly relevant at the same time. 

If it is a general corporate website, you can create case introductions, Q&A encyclopedia questions and answers, and related news. . . And so on, to keep the website constantly updated with new content.

The content of the article revolves around keywords

The content of the article should be written according to the keywords of the category, and the classification is closely followed by the main keywords, so that a widely related structural content will be formed. When your article is classified as Google SEO, the content of the article must be written around the relevant content of Google SEO. SEO takes a long time to accumulate, and it is necessary to continue to elaborate around the keyword.

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The title contains keywords

The title contains keywords, which can effectively allow users (or search engines) to have an intuitive response. For example, someone is looking for 2021 Google SEO, and two articles, one title is the latest published algorithm update for Google search engine optimization; the other title is Google SEO algorithm 2021 updated, which of the two articles would you choose? Obviously, you should choose the latter. Therefore, the title should contain the target keywords you want to express (in this case Google, SEO, 2021). 

The content of the homepage article is written around keywords. The target keywords are naturally distributed in the article, not piled up, not deliberately, and do not affect the reading. 

The beginning of the article is very important

The first paragraph at the beginning of the article is the most important. Except that search engines generally use the first paragraph as a Description (if you don’t set it specifically). After reading the first paragraph, they will decide whether to continue reading. Therefore, the first paragraph can start with your target keywords and the focus of the entire article. it will also affect the evaluation of the article by search engines (users). 

Keywords are not limited to text

The elaboration of keywords is not limited to text. You can present them in different types of pictures and videos. Article content with pictures, text, and images is the most ideal because it contains diverse content. Search engines like to integrate different types of content, just like people like many things together. Search engines are imitating the preferences of humans to rate websites.

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