Pinterest is an American photo-sharing social media website founded in 2011. The obvious name Pin + Interest is also in line with the European and American lifestyle, learning and working to pin ideas, thoughts, pictures and other visual materials to the PinBoard.
So for us as a website owner, how can we use such a high traffic monthly activity platform to bring more traffic to our website? When you finish reading this article ~ you will find that Pinterest is an excellent tool for driving traffic.
According to Pinterest’s official data, also says that 66% of users have made a purchase after viewing a merchant’s Pin image.
Why Pinterest?
Pinterest is more like Google’s version of images, users will search for their favorite images by searching keywords on it, and Pinterest also has its own feed algorithm, similar to a short video platform, Pinterest will recommend similar style and use of images for users through their behavior and image preferences.
So Pinterest has the characteristics of “search engine” + feed + sharing mode similar to Instagram.
Here are some Key Numbers.
98% of people are more likely to discover new things on Pinterest than on other social media platforms; 71% of pinners are more likely to be active shoppers than regular users; when they do shopping, they spend about 29% more than those who don’t use the platform regularly; Up to 93% of pinners have searched or are ready to buy on Pinterest; 80% of Pinterest’s traffic comes from mobile users, and the Buyable Pins feature makes it easier for users to convert to merchant customers; 40% of users have a household income of more than $100,000 per year (Google’s senior engineers earn about $150,000 per year before taxes, which is considered a middle to upper income level in the U.S.) This means more spending power and Price insensitive (can use image beautification, etc., to improve the customer unit price)
Let’s start with how Pinterest drives traffic and how it does the jumping. Every pin image on Pinterest is essentially a direct link to your website!
And after clicking on the corresponding large image, you are directed to the external links, independent sites and other landing pages to divert users to your website. As you can see in the picture above, after clicked, it shows that the shoes I want to see cannot be purchased from this website (maybe they are off the shelf, or maybe the picture of these shoes is used to attract users, but actually the website does not have these shoes), but the website also provides the option to continue shopping accordingly, so the customers who are diverted can continue to browse other products in the website.
How to create Pinterest pin
1. Create an account
First of all, you need to ensure that your information is “business information” rather than personal information such as your name, that is, you need to register a Business Account, which is essential for the later brand impact.
2. Add pictures to Boards, set Boards, keywords
We can set up Featured Boards and ordinary Boards. Featured Boards are equivalent to top Boards, reasonable use can get better conversion effect.
Boards can be divided into different categories, because Pinterest is using pins to assign material to the audience, reasonable and detailed classification can help Pinterest to carry out the Smart Feed search algorithm allocation, can better push products and images to the relevant interest of the crowd, such as home category can be divided according to different rooms, usage can be divided into different desktop items, kitchenware items, balcony decorative accessories, etc.
Since Pinterest is highly search engine in nature, optimizing keywords has a fatal decision to show and assign the right audience. The keywords can be expanded by the relevant keywords automatically found in the search bar, after searching for the keywords below.
3. Create ads and place them
Promoted Pin is a Pinterest advertising system, and the fee model is a bidding model, and you can set custom audience groups. Through Promoted Pin, we can pay to have our pins displayed in the feed stream of our target users, it can be images or videos, and we can specify the keywords and target groups for placement.
Here are some things to note:
Domain Quality
Pin Quality
Account Activity
Theme Relevance
These four items will affect Pinterest’s ranking. It can be seen that the overall style of Pinterest is more minimalist and very artistic. So accounts and ads with poor quality will show less and rank low because they affect Pinterest’s overall user experience.
Therefore, the quality of the landing page, the quality of the image material, the activity of the account such as sharing and interaction, and the relevance of keywords are all crucial.
What is Pinterest Ad pricing model?
Brand awareness – CPM (Cost per thousand showings) – CPV ( Cost per view ) – CPC ( Cost per click) – CPA ( Cost per action conversion ) – CPC or oCPM paid, oCPM need to set CPA target
Categories that Pinterest does not allow
Adult products, services medical products, tobacco products, alcohol, political campaign and infringing material.
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What is Pinterest? How To Drive Pinterest Web Traffic To Your Website?
What is Pinterest?
Pinterest is an American photo-sharing social media website founded in 2011. The obvious name Pin + Interest is also in line with the European and American lifestyle, learning and working to pin ideas, thoughts, pictures and other visual materials to the PinBoard.
So for us as a website owner, how can we use such a high traffic monthly activity platform to bring more traffic to our website? When you finish reading this article ~ you will find that Pinterest is an excellent tool for driving traffic.
According to Pinterest’s official data, also says that 66% of users have made a purchase after viewing a merchant’s Pin image.
Why Pinterest?
Pinterest is more like Google’s version of images, users will search for their favorite images by searching keywords on it, and Pinterest also has its own feed algorithm, similar to a short video platform, Pinterest will recommend similar style and use of images for users through their behavior and image preferences.
So Pinterest has the characteristics of “search engine” + feed + sharing mode similar to Instagram.
Here are some Key Numbers.
98% of people are more likely to discover new things on Pinterest than on other social media platforms; 71% of pinners are more likely to be active shoppers than regular users; when they do shopping, they spend about 29% more than those who don’t use the platform regularly; Up to 93% of pinners have searched or are ready to buy on Pinterest; 80% of Pinterest’s traffic comes from mobile users, and the Buyable Pins feature makes it easier for users to convert to merchant customers; 40% of users have a household income of more than $100,000 per year (Google’s senior engineers earn about $150,000 per year before taxes, which is considered a middle to upper income level in the U.S.) This means more spending power and Price insensitive (can use image beautification, etc., to improve the customer unit price)
How to drive Pinterest web traffic to website?
Let’s start with how Pinterest drives traffic and how it does the jumping. Every pin image on Pinterest is essentially a direct link to your website!
And after clicking on the corresponding large image, you are directed to the external links, independent sites and other landing pages to divert users to your website. As you can see in the picture above, after clicked, it shows that the shoes I want to see cannot be purchased from this website (maybe they are off the shelf, or maybe the picture of these shoes is used to attract users, but actually the website does not have these shoes), but the website also provides the option to continue shopping accordingly, so the customers who are diverted can continue to browse other products in the website.
How to create Pinterest pin
1. Create an account
First of all, you need to ensure that your information is “business information” rather than personal information such as your name, that is, you need to register a Business Account, which is essential for the later brand impact.
2. Add pictures to Boards, set Boards, keywords
We can set up Featured Boards and ordinary Boards. Featured Boards are equivalent to top Boards, reasonable use can get better conversion effect.
Boards can be divided into different categories, because Pinterest is using pins to assign material to the audience, reasonable and detailed classification can help Pinterest to carry out the Smart Feed search algorithm allocation, can better push products and images to the relevant interest of the crowd, such as home category can be divided according to different rooms, usage can be divided into different desktop items, kitchenware items, balcony decorative accessories, etc.
Since Pinterest is highly search engine in nature, optimizing keywords has a fatal decision to show and assign the right audience. The keywords can be expanded by the relevant keywords automatically found in the search bar, after searching for the keywords below.
3. Create ads and place them
Promoted Pin is a Pinterest advertising system, and the fee model is a bidding model, and you can set custom audience groups. Through Promoted Pin, we can pay to have our pins displayed in the feed stream of our target users, it can be images or videos, and we can specify the keywords and target groups for placement.
Here are some things to note:
These four items will affect Pinterest’s ranking. It can be seen that the overall style of Pinterest is more minimalist and very artistic. So accounts and ads with poor quality will show less and rank low because they affect Pinterest’s overall user experience.
Therefore, the quality of the landing page, the quality of the image material, the activity of the account such as sharing and interaction, and the relevance of keywords are all crucial.
What is Pinterest Ad pricing model?
Brand awareness – CPM (Cost per thousand showings) – CPV ( Cost per view ) – CPC ( Cost per click) – CPA ( Cost per action conversion ) – CPC or oCPM paid, oCPM need to set CPA target
Categories that Pinterest does not allow
Adult products, services medical products, tobacco products, alcohol, political campaign and infringing material.
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