With almost everyone having a Facebook account, more and more people want to run a Facebook Page , but many often end up in a rut because setting up a Facebook page is free, quick and easy.
Therefore, the existence of a page is only the beginning for social marketing isn’t matter. It’s how you run it and get the results you want that matters.
In the past few years, the number of followers has been a major indicator of effectiveness, and if that’s still what you think and what you want, you really need to review and redefine it!
Now only use the number of followers as a consideration of business effectiveness is very unwise, because there are many ways to do superficial work, so there are the so-called zombie fans and many fake accounts.
On the other hand, the number of followers is actually not absolutely proportional to the impression, traffic to the site and performance.
First of all, KPIs are not necessarily a single metric, it depends on your marketing plan and posting goals.
Simply put, I think it’s far more reliable to use the number of interactions and reach as KPIs than to just look at the number of followers.
Furthermore, assuming that the number of interactions and reach is consistently maintained or growing, the number of followers will increase as well.
On the contrary, an increase in the number of followers may not help the number of interactions and reach, and may even be a downward spiral!
The question is again, how do you try to increase the interactivity and the number of people you reach with your fans?
These two points will greatly affect your business effectiveness and results, and they are also the pain in the heart of most fan page moderators.
Are you racking your brains and trying hard to post, but your posts are not effectively exposed to your fans?
It’s not just you, it’s due to Facebook’s algorithm, and you can’t help yourself in the world.
However, we can still do our best to get maximum exposure.
There is no one perfect or correct way to post, but there are still some tips and hacks that are very useful to follow.
Next, I’ll share the posting tips and hacks I’ve learned from my past experience running a Facebook page, but note that this is not a quick fix or a guarantee of success.
There are different types of posts that can be made on a Facebook Page, each with its own benefits and the ability to stimulate interaction in different ways.
Here are some of the different options you can use when developing your Facebook posting strategy.
Plain Text
Plain text is the most basic and simplest posting format, but if your goal is to drive traffic to your site or sell products, plain text is not a good choice.
Facebook algorithms also dislike plain text posts and they usually get less attention, but they can still get a good response if the copy is strong enough.
Images
Images are the most common way to display visuals, especially if they include a portrait.
In addition, according to statistics, the interaction rate of posts with images is 2.3 times higher than that of text alone.
The application of image posting can also be very diverse, basically in the form of a single image, multiple images
Multiple images can also be extended to different layouts.
Website URL
Simply paste the URL directly into the post field, and Facebook will automatically preview the screen.
You can share your own website or share from other websites. Regardless of the source and content, please make sure to add copy and lead to a click-through URL before posting.
Also, linked posts get more interaction than text-only posts, but usually much less than photos or videos.
Videos
Video posts are one of the most popular and engaging content formats, which are useful for showcasing actual product features.
One Facebook study found that adding captions increased video viewing time by an average of 12%.
On Facebook, videos play automatically in motion, so they are more likely to grab users’ attention than images.
It’s also a way to filter a more precise audience by using Facebook ads to build up users who have seen the video before and then placing ads for those people to see.
Live streaming
Live streaming is another application of the video genre, where you can exchange questions and answers, perform or sell.
People spend more time watching a live broadcast than a common pre-recorded video.
Facebook stories
Facebook Story is mainly presented in vertical format, and can use images and videos, which lives for 24 hours.
By posting frequently, it helps to increase the exposure and interaction of Facebook pages.
Facebook posting hacks and tips
1. Clear goals are the first step to posting
I know it seems like crap, but if you don’t know or haven’t thought about it, it makes sense that you wouldn’t know what to post or how ineffective it would be.
Are you posting to promote a new product? Drive traffic to your site? Encourage fans to leave comments? Get others to like and share the post to increase exposure?
If you have a specific goal in mind, then it will be more efficient and directed for content planning.
A successful Facebook post must have a clear call to action, such as asking fans to “click the link”, “join the membership”, “leave a comment to share your thoughts” or “Join an event”…etc.
Making your request in your copy is one way to make the message clearer, but you can’t expect people to carry out the “task” you’ve given them, or even to buy your product so easily.
The key to real engagement and successful lead generation is to get back to basics – understanding what your fans want and need, and shaping and reinforcing that sense of value.
3. Website links need pictures to support
If you don’t set up Open Graph for your website, then posting a link to your website may present a bad picture, because it may lack an attractive image or it may automatically grab an irrelevant image.
Images and videos are definitely the most visually appealing formats for Facebook posts, so even if you don’t know how to set up an Open Graph, at least wrap it with an image when sharing a link to your site.
Of course, this is just my test result, but you can also try to test it.
If you don’t have an art designer on your team and you don’t have art editing skills, you can consider using Canva for your production, there are many design templates that can help you to produce fair material.
4. Don’t bombard fans with sales posts
Most fan pages are run for sales purposes, so there’s nothing wrong with posting sales posts, but be careful not to turn your Facebook fan page into a gathering place for ads. Who likes to see nothing but ads all day long?
It makes sense to post timely product promotions and offers, but you need to balance that with providing useful content to your dear fans.
So what is the trade-off between general posts and advertising posts?
My suggestion is to use the universal 80/20 rule (general posts/advertising posts) or 30/70 as the ratio of post content.
Because advertising posts usually reduce the natural reach rate, which needs to be saved by informative posts in order not to turn fans off and withdraw likes or followers.
5. Posting at the peak time
One of the key factors affecting the reach of fan page posts is Time Decay, which means the time gap between when the post is published and when the fans see it.
This is actually not difficult to do at all, as long as the insight report data can be completely clear, no need to guess.
So, you have the opportunity to maximize your reach to your fans at least once a day, so take advantage of it.
If you don’t want to stay in front of your computer and post on time, make use of the scheduling feature.
In addition to posting time, posting frequency is also a factor to be considered when posting to fans, because posting too frequently or not frequently enough will reduce natural reach.
In addition, if you only post occasionally, your audience will have less chance to see the content and the interaction rate will be lower.
Consumers may perceive their counterparts as more reliable than those who post frequently.
Simply put, would you trust a company that hasn’t updated its Facebook Page in months?
On the other hand, when posting too frequently, fans may get tired of being bombarded with your content and may even unlike or unfollow.
If you post too often, it’s also hard to maintain the quality of your posts because it takes time and effort to produce quality content.
So how should I choose the frequency of posting?
For branded fans, 5-10 posts per week is recommended;
For media fans, only 7 posts per day is best.
There are certain periods when you can increase the number of posts, such as specific holidays, popular shopping dates and festivals.
So don’t be constrained by the frequency of posting, you can increase it in time if necessary.
7. Use #hashtags
When #hashtags are used in Facebook posts and people search for words related to #, they have the opportunity to drive traffic to you.
And when other people use the same #hashtags, they also have the opportunity to bring you indirect exposure.
However, unlike Instagram, you need to be careful and use #hashtags correctly on Facebook.
Here are some suggestions for using #hashtags in your posts.
– You don’t need to intentionally use #hashtags in all your posts
– Don’t abuse #hashtags just to appear in search results
– You only need one #tag for a post to avoid being cluttered with #tags
– Can be used to emphasize a title or a specific word or phrase
Conclusion
No matter what industry you are in, expressing a clear message and capturing the attention of your fans are the basic elements of posting.
Without the right message, you can’t show that you understand them and their needs.
The post that doesn’t capture the visual attention of your fans will directly affect the interaction rate, and slowly, the reach will become less and less effective.
Also, if you have a marketing budget, place your ads in a timely manner, because no matter how informative and skillful the posting is, the reach will not be 100%.
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7 Super Useful Facebook Posting Hacks To Reach Your Page Audiences
With almost everyone having a Facebook account, more and more people want to run a Facebook Page , but many often end up in a rut because setting up a Facebook page is free, quick and easy.
Therefore, the existence of a page is only the beginning for social marketing isn’t matter. It’s how you run it and get the results you want that matters.
In the past few years, the number of followers has been a major indicator of effectiveness, and if that’s still what you think and what you want, you really need to review and redefine it!
Now only use the number of followers as a consideration of business effectiveness is very unwise, because there are many ways to do superficial work, so there are the so-called zombie fans and many fake accounts.
On the other hand, the number of followers is actually not absolutely proportional to the impression, traffic to the site and performance.
How To Set Post KPIs?
First of all, KPIs are not necessarily a single metric, it depends on your marketing plan and posting goals.
Simply put, I think it’s far more reliable to use the number of interactions and reach as KPIs than to just look at the number of followers.
Furthermore, assuming that the number of interactions and reach is consistently maintained or growing, the number of followers will increase as well.
On the contrary, an increase in the number of followers may not help the number of interactions and reach, and may even be a downward spiral!
The question is again, how do you try to increase the interactivity and the number of people you reach with your fans?
These two points will greatly affect your business effectiveness and results, and they are also the pain in the heart of most fan page moderators.
Are you racking your brains and trying hard to post, but your posts are not effectively exposed to your fans?
It’s not just you, it’s due to Facebook’s algorithm, and you can’t help yourself in the world.
However, we can still do our best to get maximum exposure.
There is no one perfect or correct way to post, but there are still some tips and hacks that are very useful to follow.
Next, I’ll share the posting tips and hacks I’ve learned from my past experience running a Facebook page, but note that this is not a quick fix or a guarantee of success.
Common Facebook Posting Formats
There are different types of posts that can be made on a Facebook Page, each with its own benefits and the ability to stimulate interaction in different ways.
Here are some of the different options you can use when developing your Facebook posting strategy.
Plain Text
Plain text is the most basic and simplest posting format, but if your goal is to drive traffic to your site or sell products, plain text is not a good choice.
Facebook algorithms also dislike plain text posts and they usually get less attention, but they can still get a good response if the copy is strong enough.
Images
Images are the most common way to display visuals, especially if they include a portrait.
In addition, according to statistics, the interaction rate of posts with images is 2.3 times higher than that of text alone.
The application of image posting can also be very diverse, basically in the form of a single image, multiple images
Multiple images can also be extended to different layouts.
Website URL
Simply paste the URL directly into the post field, and Facebook will automatically preview the screen.
You can share your own website or share from other websites. Regardless of the source and content, please make sure to add copy and lead to a click-through URL before posting.
Also, linked posts get more interaction than text-only posts, but usually much less than photos or videos.
Videos
Video posts are one of the most popular and engaging content formats, which are useful for showcasing actual product features.
One Facebook study found that adding captions increased video viewing time by an average of 12%.
On Facebook, videos play automatically in motion, so they are more likely to grab users’ attention than images.
It’s also a way to filter a more precise audience by using Facebook ads to build up users who have seen the video before and then placing ads for those people to see.
Live streaming
Live streaming is another application of the video genre, where you can exchange questions and answers, perform or sell.
People spend more time watching a live broadcast than a common pre-recorded video.
Facebook stories
Facebook Story is mainly presented in vertical format, and can use images and videos, which lives for 24 hours.
By posting frequently, it helps to increase the exposure and interaction of Facebook pages.
Facebook posting hacks and tips
1. Clear goals are the first step to posting
I know it seems like crap, but if you don’t know or haven’t thought about it, it makes sense that you wouldn’t know what to post or how ineffective it would be.
Are you posting to promote a new product? Drive traffic to your site? Encourage fans to leave comments? Get others to like and share the post to increase exposure?
If you have a specific goal in mind, then it will be more efficient and directed for content planning.
2. Boldly ask fans to take action
A successful Facebook post must have a clear call to action, such as asking fans to “click the link”, “join the membership”, “leave a comment to share your thoughts” or “Join an event”…etc.
Making your request in your copy is one way to make the message clearer, but you can’t expect people to carry out the “task” you’ve given them, or even to buy your product so easily.
The key to real engagement and successful lead generation is to get back to basics – understanding what your fans want and need, and shaping and reinforcing that sense of value.
3. Website links need pictures to support
If you don’t set up Open Graph for your website, then posting a link to your website may present a bad picture, because it may lack an attractive image or it may automatically grab an irrelevant image.
Images and videos are definitely the most visually appealing formats for Facebook posts, so even if you don’t know how to set up an Open Graph, at least wrap it with an image when sharing a link to your site.
Of course, this is just my test result, but you can also try to test it.
If you don’t have an art designer on your team and you don’t have art editing skills, you can consider using Canva for your production, there are many design templates that can help you to produce fair material.
4. Don’t bombard fans with sales posts
Most fan pages are run for sales purposes, so there’s nothing wrong with posting sales posts, but be careful not to turn your Facebook fan page into a gathering place for ads. Who likes to see nothing but ads all day long?
It makes sense to post timely product promotions and offers, but you need to balance that with providing useful content to your dear fans.
So what is the trade-off between general posts and advertising posts?
My suggestion is to use the universal 80/20 rule (general posts/advertising posts) or 30/70 as the ratio of post content.
Because advertising posts usually reduce the natural reach rate, which needs to be saved by informative posts in order not to turn fans off and withdraw likes or followers.
5. Posting at the peak time
One of the key factors affecting the reach of fan page posts is Time Decay, which means the time gap between when the post is published and when the fans see it.
This is actually not difficult to do at all, as long as the insight report data can be completely clear, no need to guess.
So, you have the opportunity to maximize your reach to your fans at least once a day, so take advantage of it.
If you don’t want to stay in front of your computer and post on time, make use of the scheduling feature.
6. Develop the appropriate frequency of posting
In addition to posting time, posting frequency is also a factor to be considered when posting to fans, because posting too frequently or not frequently enough will reduce natural reach.
In addition, if you only post occasionally, your audience will have less chance to see the content and the interaction rate will be lower.
Consumers may perceive their counterparts as more reliable than those who post frequently.
Simply put, would you trust a company that hasn’t updated its Facebook Page in months?
On the other hand, when posting too frequently, fans may get tired of being bombarded with your content and may even unlike or unfollow.
If you post too often, it’s also hard to maintain the quality of your posts because it takes time and effort to produce quality content.
So how should I choose the frequency of posting?
For branded fans, 5-10 posts per week is recommended;
For media fans, only 7 posts per day is best.
There are certain periods when you can increase the number of posts, such as specific holidays, popular shopping dates and festivals.
So don’t be constrained by the frequency of posting, you can increase it in time if necessary.
7. Use #hashtags
When #hashtags are used in Facebook posts and people search for words related to #, they have the opportunity to drive traffic to you.
And when other people use the same #hashtags, they also have the opportunity to bring you indirect exposure.
However, unlike Instagram, you need to be careful and use #hashtags correctly on Facebook.
Here are some suggestions for using #hashtags in your posts.
– You don’t need to intentionally use #hashtags in all your posts
– Don’t abuse #hashtags just to appear in search results
– You only need one #tag for a post to avoid being cluttered with #tags
– Can be used to emphasize a title or a specific word or phrase
Conclusion
No matter what industry you are in, expressing a clear message and capturing the attention of your fans are the basic elements of posting.
Without the right message, you can’t show that you understand them and their needs.
The post that doesn’t capture the visual attention of your fans will directly affect the interaction rate, and slowly, the reach will become less and less effective.
Also, if you have a marketing budget, place your ads in a timely manner, because no matter how informative and skillful the posting is, the reach will not be 100%.
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