Sometimes you may be curious about what kind of FB ad that some big brands or competitors are putting up, but you are not the target audience of their ads, so how can you get a peek?
In recent years, Facebook has come under a lot of criticism and questions on issues such as privacy, content interference, data leakage and elections, so Facebook has been asked by many people to improve transparency, and of course “ads” are no exception.
In 2018, Facebook launched the FB Ad Library, allowing everyone to see the ads placed on each Facebook page in order to improve information transparency.
How to check the ads through FB Ad Library ?
Method 1: Go to Ad Library directly
Connect to Ad Library, select the country and ad category (usually select “Search All”, unless you are looking for specific categories), enter the keywords in the search bar, find your target fan page, click on it and you will see the ads placed by this fan page through FB. There is a drop-down menu at the top to filter by region, posting status, and placement platform.
Method 2: Link from fan page
For example, I tried to search for the official adidas Originals in the US, but I couldn’t find it even after pulling the search result to the bottom.
At this point, you will have to link from the fan page as follows.
Link to the target fan page.
Find the “Fan Page Transparency” section and click the “View All” link on the right.
On the “Fan Page Transparency” screen, click the “Go to Ad Library” button at the bottom.
What advertising information can we see?
General advertisements can only see basic information such as the ad copy, materials, guiding links, and publication time. When the advertisement belongs to the category of “social issues, elections or politics”, you can see detailed information, such as: advertising cost, exposure Frequency, publication area, gender and age of the display object, etc.
Why should we look at the advertisements of our competitors?
As the saying goes, if you know yourself and your opponent, you will never lose a battle. Those who are in the marketing business must always pay attention to their competitors’ movements in order to react quickly, especially in the e-commerce.
So what do I usually look at other people’s ads for? The following points.
What kind of activities is the opponent running?
Observe whether the opponent has new campaigns, such as promotions, new product launches, etc., and consider whether the opponent’s campaigns are attractive to everyone and whether we should launch campaigns against them.
Is the visual design and copywriting excellent?
The visual design of the ad is arguably the most important aspect of FB ads, FB ads are paid for with exposure, if the pictures or videos are not attractive enough, and people keep ignoring them, it is like throwing money into the water. In addition to visuals, copywriting is also another key point. Slogans that touch people’s hearts and questions that hit the pain points can often significantly increase CTR.
Therefore, observing which images, videos or copy your competitors have recently used and which they have abandoned can help you understand your competitors’ marketing priorities and branding, as well as provide inspiration for you to examine where your own ads are lacking and need improvement.
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How To View Competitors’ Facebook Ads Through FB Ad Library?
Sometimes you may be curious about what kind of FB ad that some big brands or competitors are putting up, but you are not the target audience of their ads, so how can you get a peek?
It’s simple, use FB Ad Library to do so.
What is FB Ad Library?
In recent years, Facebook has come under a lot of criticism and questions on issues such as privacy, content interference, data leakage and elections, so Facebook has been asked by many people to improve transparency, and of course “ads” are no exception.
In 2018, Facebook launched the FB Ad Library, allowing everyone to see the ads placed on each Facebook page in order to improve information transparency.
How to check the ads through FB Ad Library ?
Method 1: Go to Ad Library directly
Connect to Ad Library, select the country and ad category (usually select “Search All”, unless you are looking for specific categories), enter the keywords in the search bar, find your target fan page, click on it and you will see the ads placed by this fan page through FB. There is a drop-down menu at the top to filter by region, posting status, and placement platform.
Method 2: Link from fan page
For example, I tried to search for the official adidas Originals in the US, but I couldn’t find it even after pulling the search result to the bottom.
At this point, you will have to link from the fan page as follows.
What advertising information can we see?
General advertisements can only see basic information such as the ad copy, materials, guiding links, and publication time. When the advertisement belongs to the category of “social issues, elections or politics”, you can see detailed information, such as: advertising cost, exposure Frequency, publication area, gender and age of the display object, etc.
Why should we look at the advertisements of our competitors?
As the saying goes, if you know yourself and your opponent, you will never lose a battle. Those who are in the marketing business must always pay attention to their competitors’ movements in order to react quickly, especially in the e-commerce.
So what do I usually look at other people’s ads for? The following points.
What kind of activities is the opponent running?
Observe whether the opponent has new campaigns, such as promotions, new product launches, etc., and consider whether the opponent’s campaigns are attractive to everyone and whether we should launch campaigns against them.
Is the visual design and copywriting excellent?
The visual design of the ad is arguably the most important aspect of FB ads, FB ads are paid for with exposure, if the pictures or videos are not attractive enough, and people keep ignoring them, it is like throwing money into the water. In addition to visuals, copywriting is also another key point. Slogans that touch people’s hearts and questions that hit the pain points can often significantly increase CTR.
Therefore, observing which images, videos or copy your competitors have recently used and which they have abandoned can help you understand your competitors’ marketing priorities and branding, as well as provide inspiration for you to examine where your own ads are lacking and need improvement.
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